Your website is often the first contact a bride will have with your company. She might be Googling for a particular product, or a friend might have sent her the link to your company. But once she lands on your site, you want her to stick around as long as possible – and hopefully choose you as her vendor.
It helps to think of your website as an online storefront – first impressions count. You wouldn’t open up shop in the morning with rubbish on the doorstep or grubby front windows. Likewise, you shouldn’t leave your website unattended. Here are five tips to improve your vendor website:
1. Professional Design
Even if you’re not very web-savvy, your clients are, and if a bride sees an amateur, template site, she’s going to assume your company is amateur, too. Your website design is an investment that will pay for itself many times over – so bite the bullet and invest in a professional design. If you have a tiny budget, talk to design students or ask for a service swap…